BEING COURAGE. b
cour • age [kur-ij]–noun
1. The state or quality of mind or spirit that enables one to face danger, fear, or vicissitudes with self-possession, confidence, and resolution; bravery.
2. To have the courage of one's convictions, to act in accordance with one’s beliefs.
While starting a new business or expanding an existing one is always an act of confidence, doing these things in economically challenging times can be an act of…well, courage.
So we took the name to remind ourselves (as well as our savvy, chic, and discerning customers) of what we’re all about: creating high-quality, classic, feminine, and affordable fashion.
By designing and fabricating all garments and accessories ourselves, we’re able to offer one-of-a-kind luxury goods at direct-to-consumer prices. Our gentle pricing allows women of every age and stage of life to exercise their taste, express their style, and celebrate their strength, spirit, and personal power.
As for that “b” in our name, we think it stands for lots of things: from beautiful garments to bold accessories, from bright colors in unexpected places to brilliant basics that work for day and night, year in and year out. It’s about blending modern American ideals with eternal European styling (and charming French accents!), and balancing what women want with what they can afford.
COURAGE.b: A bright new brand founded on business-not-as-usual.
"Optimism is the foundation of courage."
The COURAGE.b family has been passionately involved with clothing for generations. Both individually and collectively, we share a long history of designing, manufacturing, and retailing elegant clothing and accessories for women of every age.
Since our 1987 opening of FOPP’S--our flagship boutique in New York City--we’ve been keeping customers happy and confident with our winning combination of fashion flair and attentive, personalized service.
But in 2009 our family decided to dream even bigger dreams and take a leap of faith. Inspired by the great success of FOPP’S (which is still open and going strong) we’ve taken our business to a whole new level with COURAGE.b retail stores in Greenwich, CT, Scarsdale, NY, Palm Beach, FL, East Hampton, NY, Southampton, NY and Aspen, CO.
While each store sparkles with its own personality and mood, all our stores share the same finely crafted merchandise, the same strong commitment to one-on-one customer relationships, and the same goal: to make customers and employees feel like part of the COURAGE.b family.
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